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Fruit of the Loom – Comfortable Basics in Premium Quality

Four models are modelling our latest Iconic Premium Collection in a range of vibrant colours.

Everywear since 1851

Tees, sweats and polos: trusted basics for the imprint industry, built for now and what‘s next.

Product Locator

Find it. Then go get it.

Our product locator: whatever you‘re looking for, we‘ll point you to the shop nearest you.

A man and woman are standing in front of a wall, presenting our new white sweats.

Fresh off the Blog

News, trends and industry insights: the Fruit of the Loom Blog keeps you in the loop.

A young man and woman are embroidering one of our T-shirts.

Newsletter

Be the first to know.

New styles, new colours, new news: subscribe to our Newsletter and stay one step ahead.

Fruit of the Loom

Fruit of the Loom celebrating 175 years of growning together as a brand.

Fruit of the Loom launches anniversary campaign

Fruit of the Loom is celebrating its 175th anniversary in 2026. To mark the anniversary, the brand is launching the “Grown Together” campaign – read more in our latest blog post.

Three models showcasing the new Zara x Fruit of the Loom collection.

Fruit of the Loom x Zara – The drop of the season

Fruit of the Loom is back. With bold logos, vibrant colours and a new fashion attitude. The beloved brand from the 1990s is bringing its unmistakable codes, backed by 175 years of brand heritage, into the present day.